{"product_id":"a-trade-in-dreams-a-century-of-egyptian-print-advertising-paperback","title":"A Trade in Dreams: A Century of Egyptian Print Advertising - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBahia Shehab\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA lavishly illustrated cultural history of print advertising in Egypt\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAt the tail end of the nineteenth century, the Industrial Revolution was shifting economies and redrawing global power maps. In this changing world, advertising became more than just a way to sell products--it was a powerful tool that shaped ideas about what to buy, why to buy it, and what it means to be modern. In colonized societies, these changes came swiftly and dramatically. Drawing on over 350 images of magazine and newspaper ads, Bahia Shehab reveals how consumer culture intertwined with political, social, and economic change during the period between 1880 and 1980 in Egypt. She shows how the Egyptian market navigated the influx of European and American luxury goods, from fine fabrics and jewelry to agricultural machinery, and how these items became symbols of aspiration and, at times, ignited a wave of national resistance. At once a visual feast and a compelling history of commerce and industry in Egypt, \u003ci\u003eA Trade in Dreams\u003c\/i\u003e sheds light on a time when ads did more than sell--they mirrored dreams, ambitions, and the realities of a nation in transition.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBahia Shehab\u003c\/b\u003e is professor and founder of the graphic design program at the American University in Cairo. An artist, designer, and art historian, her work has received a number of international awards, including a TED Senior Fellowship, a Prince Claus Award, and the UNESCO-Sharjah Prize for Arab Culture. She is co-author of \u003ci\u003eA History of Arab Graphic Design \u003c\/i\u003e(AUC Press, 2020)\u003ci\u003e \u003c\/i\u003eand author of \u003ci\u003eA Thousand Times NO: The Visual History of Lam-Alif\u003c\/i\u003e (2010).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 252\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.4 x 8.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 26, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48489756229881,"sku":"9781649033024","price":44.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/HXvh0SBD3A9781649033024.webp?v=1780696434","url":"https:\/\/bookscloud.io\/products\/a-trade-in-dreams-a-century-of-egyptian-print-advertising-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}