{"product_id":"alternative-market-research-methods-market-sensing-paperback","title":"Alternative Market Research Methods: Market Sensing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAlison Lawson\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTraditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. \u003ci\u003eAlternative Market Research Methods: Market sensing\u003c\/i\u003e is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. \u003c\/p\u003e\u003cp\u003eThis book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eemotional scaling;\u003c\/li\u003e \u003cli\u003ediscourse analysis;\u003c\/li\u003e \u003cli\u003econsumer ethnography;\u003c\/li\u003e \u003cli\u003esocial media networks;\u003c\/li\u003e \u003cli\u003enarrative and story telling;\u003c\/li\u003e \u003cli\u003egamification.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWith a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDavid Longbottom\u003c\/strong\u003e is a Reader in Marketing at the University of Derby, UK.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlison Lawson\u003c\/strong\u003e is a Senior Lecturer in Marketing at the University of Derby, UK.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 312\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 15, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47562112303353,"sku":"9781138843721","price":113.2,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/7byCL4BoMK9781138843721.webp?v=1774432254","url":"https:\/\/bookscloud.io\/products\/alternative-market-research-methods-market-sensing-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}