{"product_id":"applied-mass-communication-theory-a-guide-for-media-practitioners-paperback","title":"Applied Mass Communication Theory: A Guide for Media Practitioners - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJack Rosenberry\u003c\/b\u003e (Author), \u003cb\u003eLauren A. Vicker\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers. \u003c\/p\u003e\u003cp\u003eMaintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. \u003c\/p\u003e\u003cp\u003eApplied Mass Communication Theory's hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor's manual, including sample exercises, test questions, and a syllabus, at www.routledge.com\/9780367630362\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJack Rosenberry\u003c\/strong\u003e is a Professor Emeritus of the Department of Media and Communication at St. John Fisher College in Rochester, New York, U.S.A. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLauren A. Vicker\u003c\/strong\u003e is Communications Professor Emeritus at St. John Fisher College in Rochester, New York, U.S.A.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 300\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.65 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47327175966969,"sku":"9780367630362","price":153.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/Nld6OFEva0t3bWtpUkRYZ0dxazIvQT09.webp?v=1769577645","url":"https:\/\/bookscloud.io\/products\/applied-mass-communication-theory-a-guide-for-media-practitioners-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}