{"product_id":"basics-graphic-design-03-idea-generation-paperback","title":"Basics Graphic Design 03: Idea Generation - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNeil Leonard\u003c\/b\u003e (Author), \u003cb\u003eGavin Ambrose\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eSuccessful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. \u003ci\u003eBasics Graphic Design 03: Idea Generation\u003c\/i\u003e explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNeil Leonard\u003c\/b\u003e is a designer and educator; he is a freelance designer and used to work at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eGavin Ambrose\u003c\/b\u003e is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 30, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47218929598713,"sku":"9781350170223","price":45.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/bnhic0h0WE1SNWFubmFMTERhYkFhZz09.webp?v=1768162753","url":"https:\/\/bookscloud.io\/products\/basics-graphic-design-03-idea-generation-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}