{"product_id":"build-a-brand-in-30-days-paperback-1","title":"Build a Brand in 30 Days - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSimon Middleton\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eYou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. \u003c\/p\u003e\u003cp\u003eSimon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eEstablish your brand values and positioning\u003c\/li\u003e \u003cli\u003eGet the all-important name right\u003c\/li\u003e \u003cli\u003eBring your brand to life\u003c\/li\u003e \u003cli\u003eTurn your customers into your advocates\u003c\/li\u003e \u003cli\u003eManage your PR and use your marketing budget wisely\u003c\/li\u003e \u003cli\u003eInspire your staff to live the brand too\u003c\/li\u003e \u003cli\u003eDeal with problems when something goes wrong\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBranding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.\u003c\/p\u003e \u003cp\u003e'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow  factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eYou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. \u003c\/p\u003e\u003cp\u003eSimon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.\u003c\/p\u003e \u003cp\u003eHow you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans.\u003c\/p\u003e \u003cp\u003eYou will learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e Establish your brand values and positioning \u003c\/li\u003e \u003cli\u003e Get the all-important name right \u003c\/li\u003e \u003cli\u003e Bring your brand to life \u003c\/li\u003e \u003cli\u003e Turn your customers into your advocates \u003c\/li\u003e \u003cli\u003e Manage your PR and use your marketing budget wisely \u003c\/li\u003e \u003cli\u003e Inspire your staff to live the brand too \u003c\/li\u003e \u003cli\u003e Deal with problems when something goes wrong \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBranding is not about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSimon Middleton\u003c\/strong\u003e, The Brand Strategy Guru, is a leading specialist brand consultant. His work has included brand strategy and campaigns for companies like Deloitte, Barclays, British Airways, Norwich Union, Denplan, pharmaceutical giant Merial, and Britain's best known sandwich chain, Pret A Manger. He has also advised numerous charities on their specific brand strategy, including St John Ambulance, the Anthony Nolan Trust and Comic Relief.\u003cbr\u003eSimon presents master classes and keynotes all over the world and is a regular commentator on all things 'brand' for the BBC, Sky News and Five News among others. His TV series \u003cem\u003eThe Brand Effect\u003c\/em\u003e is the first in-depth look at brands and branding on British television.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.2 x 6.7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 24, 2010\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47206020874489,"sku":"9781907312427","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/bz5K8lBvZq9781907312427_a96523f0-e201-46fa-85c1-4f30bb72c8d8.webp?v=1768032770","url":"https:\/\/bookscloud.io\/products\/build-a-brand-in-30-days-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}