{"product_id":"business-analytics-a-management-approach-paperback","title":"Business Analytics: A Management Approach - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRichard Vidgen\u003c\/b\u003e (Author), \u003cb\u003eSam Kirshner\u003c\/b\u003e (Author), \u003cb\u003eFelix Tan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including \u003ci\u003eSAS Visual Analytics\u003c\/i\u003e, \u003ci\u003eR\u003c\/i\u003e and \u003ci\u003eDataRobot\u003c\/i\u003e, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRICHARD VIDGEN is Professor of Business Analytics at the University of New South Wales Business School, Australia and Emeritus Professor of Systems Thinking at the University of Hull, UK. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSAM KIRSHNER is a Senior Lecturer in Operations Management and Business Analytics at the University of New South Wales Business School, Australia. \u003cp\u003e\u003c\/p\u003eFELIX TAN is a Senior Lecturer in Information Systems at the University of New South Wales Business School, Australia.\u003cbr\u003eRICHARD VIDGEN is Professor of Business Analytics at the University of New South Wales Business School, Australia and Emeritus Professor of Systems Thinking at the University of Hull, UK. \u003cp\u003e\u003c\/p\u003eSAM KIRSHNER is a Senior Lecturer in Operations Management and Business Analytics at the University of New South Wales Business School, Australia. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003eFELIX TAN is a Senior Lecturer in Information Systems at the University of New South Wales Business School, Australia.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 430\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 10.1 x 7.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 09, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47205444714745,"sku":"9781352007251","price":161.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/OVJXNy90bDBsb1dqMGZlREtLeEZzdz09.webp?v=1768027270","url":"https:\/\/bookscloud.io\/products\/business-analytics-a-management-approach-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}