{"product_id":"business-development-for-dummies-paperback-1","title":"Business Development for Dummies - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAnna Kennedy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGrowing a small business requires more than just sales\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships\/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.\u003c\/p\u003e \u003cp\u003eRealising that you can't just \"hire a sales guy\" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. \u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e provides a model, and teaches you what you need to know to make it work for your business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the core concepts of business development, and how it differs from sales\u003c\/li\u003e \u003cli\u003eBuild a practical, step-by-step business development strategy\u003c\/li\u003e \u003cli\u003eIncorporate marketing, sales, and customer management in general planning\u003c\/li\u003e \u003cli\u003eDevelop and implement a growth-enhancing partnership strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRecognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - \u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e shows you how.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to: \u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eGet your business development strategy in place and build a practical step-by-step plan\u003c\/li\u003e \u003cli\u003eLeverage your customer relationships for even greater success\u003c\/li\u003e \u003cli\u003eGo beyond the typical sales cycle\u003c\/li\u003e \u003cli\u003eDevelop and implement a partnership strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eGet an expert, authoritative model for growing your business\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eGrowing a business isn't just about sales! With this hands-on, accessible guide, you'll discover how mapping business development to the customer lifecycle ensures a focus on growth through customer nurturing and management. Packed with strategies, tips and step-by-step guidance, you'll find everything you need to plan for growth and make it stick. \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eBreak down your business development\u003c\/b\u003e - take stock of where your business development plans are, identify your weaknesses and learn how to think in terms of goals\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDive into the customer lifecycle\u003c\/b\u003e - use the customer mindset to power growth and effectively align your business development to the customer lifecycle\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eWork out your best offer\u003c\/b\u003e - validate or adjust your market offer for maximum position with marketplace needs, build your business development plan and put your plan into action\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMake marketing matter\u003c\/b\u003e - put your budget to good use with practical tips on creating and executing a marketing strategy that drives sales\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBring it full circle\u003c\/b\u003e - find best practices to manage, develop, and leverage customer relationships and customer engagement for even greater success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find: \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to tailor a business development plan specific to your business\u003c\/li\u003e \u003cli\u003eGuidance on orchestrating marketing and sales efforts that operate in concert\u003c\/li\u003e \u003cli\u003eStrategies and tactics for great selling practices\u003c\/li\u003e \u003cli\u003eHow to maximize customer value\u003c\/li\u003e \u003cli\u003eWhy business partnerships are so important\u003c\/li\u003e \u003cli\u003eHigh-level do's and don'ts for every stage of business development\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAnna Kennedy\u003c\/b\u003e has almost twenty years' experience in business development and leadership with small\/medium professional services companies. She also has on-the-ground experience in growing organizations, most recently in her own company, Rain Makers.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 432\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.2 x 7.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 20, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47201703264505,"sku":"9781118962718","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/K3dLdWhNYVlzZHRSa3ZSS3FNc3FhQT09_b219e17c-83f6-4e1f-9064-2a34a44ea208.webp?v=1767986750","url":"https:\/\/bookscloud.io\/products\/business-development-for-dummies-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}