{"product_id":"catering-from-a-to-z-paperback","title":"Catering from A to Z - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKaren Heckler\u003c\/b\u003e (Editor), \u003cb\u003eCyrill Pogodin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCatering can be a difficult and complicated industry to navigate. Often, there are no standardized procedures or documentation that give a business a strong foundation.\u003c\/p\u003e\u003cp\u003eCyrill Pogodin, an internationally acclaimed catering consultant, noticed the same mistakes kept surfacing in different catering companies. He realized the source of the problem is often management being so focused on the next event that they lose sight of the bigger picture. Whether you are just starting out or are an experienced caterer, Pogodin's guide will show you how to keep your long-term goals in mind and teach you how to do the following: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eunderstand the structure of traditional catering companies \u003c\/li\u003e\n\u003cli\u003eidentify your company's strengths and weaknesses\u003c\/li\u003e\n\u003cli\u003ecreate support documentation to promote service standards\u003c\/li\u003e\n\u003cli\u003edevelop a quality-control system\u003c\/li\u003e\n\u003cli\u003epromote your company\u003c\/li\u003e\n\u003cli\u003eorganize testing events\u003c\/li\u003e\n\u003cli\u003eplan a unique menu\u003c\/li\u003e\n\u003cli\u003epurchase equipment\u003c\/li\u003e\n\u003cli\u003ework with a personnel database to organize hourly employees\u003c\/li\u003e\n\u003cli\u003ecater large-scale events \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePogodin's advice will give you the tools to build a stable and successful business that your clients can consistently count on. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCyrill Pogodin earned his master's degree in business administration while making his debut in the world of catering in 1997. He spent ten years as the hands-on managing partner of Cascade Catering, catering more than seven hundred events, including large-scale ones with as many as 2,500 guests. Pogodin has worked with numerous high-profile clients, including American Express, Boeing, Coca-Cola, Deutsche Bank, Ford Motor Company, Sony, Volkswagen, Volvo, and others. \u003c\/p\u003e \u003cp\u003eAs a catering consultant, Pogodin has traveled the globe sharing his expertise. He has given seminars and visited companies in Australia, Belarus, Finland, France, Germany, Great Britain, Italy, Japan, Kazakhstan, Russia, Spain, Sweden, Ukraine, and the United States. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 17, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47202939371769,"sku":"9781533247117","price":33.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/eUVsWEk0TnZJeDZGMmZzR0VUYWkxdz09.webp?v=1768003490","url":"https:\/\/bookscloud.io\/products\/catering-from-a-to-z-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}