{"product_id":"communicating-construction-insight-experience-and-best-practice-paperback-1","title":"Communicating Construction: Insight, Experience and Best Practice - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLiz Male\u003c\/b\u003e (Editor), \u003cb\u003ePenny Norton\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe editors begin with an introduction to the UK construction industry and its supply chains, as well as various elements of PR in relation to the construction process. Subsequent chapters provide a strategic overview, practical examples, success stories, case studies and personal perspectives on PR for different parts of the built environment and reputational issues in construction. Chapters include expert advice on communications for architecture, planning, building consultancy, building products and manufacturers, general and specialist contractors, construction technology, infrastructure and communicating sustainability in the built environment. The conclusion looks at the current and upcoming reputational priorities for communicators in construction, as well as the top ten priorities for implementing PR as a strategic management discipline in the industry.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis book is essential reading for all construction PR teams, students studying both for built environment and PR\/marketing degrees and CPD courses, and anyone working in the built environment sector who needs to consider PR and marketing as part of their role.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLiz Male \u003c\/strong\u003eMBE is the founder of LMC (Liz Male Consulting Ltd). She has 30 years' experience of marketing communications, corporate reputation and issues-led PR for the property and construction industry in both agency and in-house roles.\u003c\/p\u003e\u003cp\u003ePenny Norton has worked in construction PR for 20 years, during which time she has covered all elements of communications for the built environment, from preplanning consultation through to media relations for completed schemes. Penny is the author of \u003ci\u003ePublic Consultation and Community Involvement in Planning: A Twenty-First Century Guide \u003c\/i\u003eand she writes extensively for construction publications.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.49 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 02, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47172826366201,"sku":"9780367373818","price":110.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/9nWkkj8cri9780367373818_0aed8d5e-331f-459e-81bf-dca7d44259dc.webp?v=1767621654","url":"https:\/\/bookscloud.io\/products\/communicating-construction-insight-experience-and-best-practice-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}