{"product_id":"connected-strategy-building-continuous-customer-relationships-for-competitive-advantage-hardcover","title":"Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNicolaj Siggelkow\u003c\/b\u003e (Author), \u003cb\u003eChristian Terwiesch\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBusiness Models for Transforming Customer Relationships\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhat if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?\u003c\/p\u003e\u003cp\u003eThis is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency.\u003c\/p\u003e\u003cp\u003eIn this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, \u003ci\u003eConnected Strategy\u003c\/i\u003e identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.\u003c\/p\u003e\u003cp\u003eWhether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReshape your connections with your customers\u003c\/li\u003e\n\u003cli\u003eFind new ways to connect with existing suppliers while also activating new sources of capacity\u003c\/li\u003e\n\u003cli\u003eCreate the right revenue model\u003c\/li\u003e\n\u003cli\u003eMake the best technology choices to support your strategy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIntegrating rich examples, how-to advice, and practical tools in the form of \"workshop chapters\" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNicolaj Siggelkow\u003c\/b\u003e is the David M. Knott Professor at the Wharton School, University of Pennsylvania, where he also serves as codirector of the Mack Institute for Innovation Management. His research, which focuses on the role interactions among a firm's activities play in creating and sustaining competitive advantage, has been published in leading academic journals such as \u003ci\u003eAcademy of Management Journal\u003c\/i\u003e, \u003ci\u003eStrategic Management Journal\u003c\/i\u003e, and \u003ci\u003eOrganization Science\u003c\/i\u003e. He has won more than thirty teaching awards and leads many executive education programs on strategy at Wharton. He works with companies around the globe to help them create their distinctive strategies.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChristian Terwiesch\u003c\/b\u003e is the Andrew M. Heller Professor at the Wharton School, University of Pennsylvania, where he also serves as codirector of the Mack Institute for Innovation Management and holds a faculty appointment in Penn's Perelman School of Medicine. He has written several books and published extensively in many of the leading academic journals, ranging from \u003ci\u003eManagement Science\u003c\/i\u003e to the \u003ci\u003eNew England Journal of Medicine\u003c\/i\u003e. He is an award-winning teacher with extensive experience in MBA teaching, online courses, and executive education.\u003c\/p\u003e\u003cp\u003eAuthor social media\/website info: \u003cbr\u003eNicolaj Siggelkow: linkedin.com\/in\/nicolajsiggelkow, nicolajsiggelkow.com, twitter.com\/nicsiggelkow\u003cbr\u003eChristian Terwiesch: twitter.com\/Terwiesch, terwiesch.com, linkedin.com\/in\/terwiesch\u003cbr\u003e\u003ci\u003eConnected Strategy\u003c\/i\u003e website: connected-strategy.com\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.3 x 6.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 21, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47203543875833,"sku":"9781633697003","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/NWFYaXJxQnpCVEpEUkU1OUozaGlMZz09.webp?v=1768008173","url":"https:\/\/bookscloud.io\/products\/connected-strategy-building-continuous-customer-relationships-for-competitive-advantage-hardcover","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}