{"product_id":"contemporary-issues-in-social-media-marketing-paperback","title":"Contemporary Issues in Social Media Marketing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSubir Bandyopadhyay\u003c\/b\u003e (Editor), \u003cb\u003eBikramjit Rishi\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void.\u003c\/p\u003e\u003cp\u003eContemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area. \u003c\/p\u003e\u003cp\u003eTopics include: \u003c\/p\u003e\u003cp\u003e- The consumer journey in a social media world\u003c\/p\u003e\u003cp\u003e- Social media and customer relationship management (CRM)\u003c\/p\u003e\u003cp\u003e- Social media marketing goals and objectives\u003c\/p\u003e\u003cp\u003e- Social media and recruitment\u003c\/p\u003e\u003cp\u003e- Microblogging strategy\u003c\/p\u003e\u003cp\u003eAnd many more.\u003c\/p\u003e\u003cp\u003eThe book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBikramjit Rishi\u003c\/strong\u003e is Associate Professor of Marketing at the Institute of Management Technology, Ghaziabad, India. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e \u003c\/b\u003e\u003cp\u003eSubir Bandyopadhyay is Professor of Marketing at the School of Business \u0026amp; Economics, Indiana University Northwest, USA.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 328\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 27, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47208884011257,"sku":"9781138679184","price":95.56,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/lFgae9n24y9781138679184.webp?v=1768058608","url":"https:\/\/bookscloud.io\/products\/contemporary-issues-in-social-media-marketing-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}