{"product_id":"content-marketing-fd-paperback","title":"Content Marketing FD - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGunelius\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGet the whole picture and learn to create a successful online content marketing program\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eSuccessful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContent marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business\u003c\/li\u003e \u003cli\u003eExplains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid\u003c\/li\u003e \u003cli\u003eShows how to create content and get it published online in long or short form\u003c\/li\u003e \u003cli\u003eOffers plenty of tips, case studies, and worksheets to ensure success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOnline content marketing positions your business and your product for lasting customer interaction; \u003ci\u003eContent Marketing For Dummies\u003c\/i\u003e gives you the tools to create a program that works.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eLearn what content marketing is and how to develop a strategy for your business\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eContent marketing is an exciting opportunity -- and a moving target. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work. That's what this book is about! Learn the basics, how to build a strategy, how to create long-form and short-form content, how to analyze results, and a whole lot more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eEngage them -- discover how to capture the attention of your customers instead of interrupting them\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAdd value -- learn to create content that offers your customers an informational benefit\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGo long -- develop and promote blogs, videos, webinars, and more to share content that offers value to your customers\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe short version -- get the lowdown on supplying content via Twitter, LinkedIn, Facebook, Flickr, and more\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMind your manners -- understand and follow social media etiquette to protect your brand\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eStart a conversation -- familiarize yourself with the tools of informal Web writing, start conversations, and participate in forums or start your own\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eKeep it moving -- analyze the results of your efforts and continually fine-tune your content marketing strategy\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eHow content marketing can benefit and build your brand\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTechniques for breaking through the clutter\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWays to be sure you're not spamming\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSearch engine optimization tricks you can use\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAdvice on contributing to other Web sites\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGreat free tools to get you started\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eA glossary to explain the many terms you'll encounter\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTips on building relationships\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eLearn to: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eDevelop an online content marketing strategy\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCreate content and publish it in long or short form\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePromote your brand through conversations online\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eFollow the laws and avoid questionable content\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSusan Gunelius\u003c\/b\u003e is a 20-year marketing veteran and President and CEOof KeySplash Creative, Inc. Her marketing-related content appears onForbes.com, MSNBC.com, and other business-oriented sites. She is the author of \u003ci\u003eBlogging All-in-One For Dummies\u003c\/i\u003e and \u003ci\u003eGoogle Blogger For Dummies\u003c\/i\u003e. Susan speaks about these topics at events around the world.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 7.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 20, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47201546076409,"sku":"9781118007297","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/QlVaYndjaHh1MVVSdERKMjVSZC94UT09.webp?v=1767986377","url":"https:\/\/bookscloud.io\/products\/content-marketing-fd-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}