{"product_id":"content-strategy-a-how-to-guide-paperback","title":"Content Strategy: A How-To Guide - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGuiseppe Getto\u003c\/b\u003e (Author), \u003cb\u003eJack T. Labriola\u003c\/b\u003e (Author), \u003cb\u003eSheryl Ruszkiewicz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. \u003c\/p\u003e\u003cp\u003eThe landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eContent Strategy\u003c\/em\u003e works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGuiseppe Getto\u003c\/strong\u003e is Associate Professor of Technical Communication at Mercer University and President and Founder of Content Garden, Inc., a content strategy and UX consulting firm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJack T. Labriola\u003c\/strong\u003e is Experience Design Senior Researcher at Truist and Vice President of User Experience and Content Strategy at Content Garden, Inc. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSheryl Ruszkiewicz\u003c\/strong\u003e is Special Lecturer at Oakland University, where she teaches in the First-Year Writing Program.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 202\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 30, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47202580201721,"sku":"9780367751036","price":84.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/R2Y2WXh3ZjZMM0R5NWdTUkxwQ0RXQT09.webp?v=1767996918","url":"https:\/\/bookscloud.io\/products\/content-strategy-a-how-to-guide-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}