{"product_id":"conversational-selling-hardcover","title":"Conversational Selling - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNorm Trainor\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHelping advisors thrive is at the core of everything we do at The Covenant Group.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe apply a best practices methodology to answer the question: What distinguishes the top performing advisors from the other 99%? What has led to their success is the implementation of a set of six principles. Top performers apply these principles to set themselves up for sustainable growth: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePrinciple #1: Where relationships matter, so too do conversations and stories.\u003c\/p\u003e\u003cp\u003ePrinciple #2: The narrower your focus, the bigger the opportunity.\u003c\/p\u003e\u003cp\u003ePrinciple #3: If you know how to open, you don't have to close.\u003c\/p\u003e\u003cp\u003ePrinciple #4: Buying is a series of micro-decisions.\u003c\/p\u003e\u003cp\u003ePrinciple #5: What separates high performers from average performers is the time horizon in which they think and act, plan and implement.\u003c\/p\u003e\u003cp\u003ePrinciple #6: There are three truths in decision-making. All decisions are value based, confidence based, and risk based.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou don't have to take my word for it. This book features interviews with highly successful advisors, so you will see how they apply the principles in real-life scenarios. You stand to learn from the best how to manage and grow client relationships.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOne more key item separates elite performers from average performers-they understand the importance of stories. A sales conversation involves stories. The buyer and seller share their narratives. A successful outcome is a shared story.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMy purpose in writing this book is to help advisors reach the next level of their business and the level after that. The concepts are practical and proven. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eIn these pages are models and methods that enable you to attract and retain the right clients.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 212\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 15, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48366696759545,"sku":"9781997596349","price":32.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/tx8jajZjSj9781997596349.webp?v=1778165725","url":"https:\/\/bookscloud.io\/products\/conversational-selling-hardcover","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}