{"product_id":"copywriting-for-marketing-communications-paperback","title":"Copywriting for Marketing Communications - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAshley Hastings\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCopywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the reader and evokes a genuine interest. It is filled with strategies you can understand and clear demonstrations of what works - all described in simple, engaging language. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eCopywriting for Marketing Communications\u003c\/em\u003e covers every stage of the copywriting process. It explains how to get your head round the purpose of a particular piece of marketing material and how to get into the head of the intended recipient. It shows you how to plan to achieve your objective, strike the right tone and summon up the creative magic that transforms dull, lifeless text into an irresistible proposition that sparkles with clarity and demands attention.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 332\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.74 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 08, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48429014974713,"sku":"9781908293459","price":26.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/s3mrlzNJnS9781908293459.webp?v=1779432817","url":"https:\/\/bookscloud.io\/products\/copywriting-for-marketing-communications-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}