{"product_id":"creative-arts-marketing-paperback","title":"Creative Arts Marketing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLiz Hill\u003c\/b\u003e (Author), \u003cb\u003eCatherine O'Sullivan\u003c\/b\u003e (Author), \u003cb\u003eTerry O'Sullivan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCreative Arts Marketing\u003c\/em\u003e third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.\u003c\/p\u003e \u003cp\u003eWith an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice. \u003c\/p\u003e \u003cp\u003eExtensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function's deeper involvement in broad organizational issues. \u003c\/p\u003e \u003cp\u003eThis fully updated and revised third edition features: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eAudience diversity and audience development\u003c\/li\u003e \u003cli\u003eThe impact of digital technologies on the industry\u003c\/li\u003e \u003cli\u003eAn exploration of the increasingly complex relationship between public and private funding for the arts\u003c\/li\u003e \u003cli\u003eEthics and sustainability issues for arts marketers\u003c\/li\u003e \u003cli\u003eCultural policy changes in the industry \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003eIncluding a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLiz Hill\u003c\/strong\u003e is Director of \u003cem\u003eArtsProfessional\u003c\/em\u003e magazine, UK. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCatherine O'Sullivan\u003c\/strong\u003e is Senior Lecturer in Leadership and Management at Coventry University, UK.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTerry O'Sullivan\u003c\/strong\u003e is Senior Lecturer in Management at Open University Business School, UK. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrian Whitehead\u003c\/strong\u003e is Publisher of \u003cem\u003eArtsProfessional\u003c\/em\u003e magazine, UK.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 306\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.6 x 7.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 13, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47173761040633,"sku":"9781138213760","price":108.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/bWtOS05tV2ptZkZ3UTlWSmRvcmVzUT09.webp?v=1767636264","url":"https:\/\/bookscloud.io\/products\/creative-arts-marketing-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}