{"product_id":"customer-relationship-management-how-to-develop-and-execute-a-crm-strategy-paperback-1","title":"Customer Relationship Management: How To Develop and Execute a CRM Strategy - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichael Pearce\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.\u003c\/p\u003e\u003cp\u003eThis was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented.\u003c\/p\u003e\u003cp\u003eThe author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eA Fellow of the Institute of Consulting, \u003cb\u003eMike Pearce's\u003c\/b\u003e career spans senior positions in corporate management, management consultancy and running his own businesses; all under the general umbrella of sales, marketing and CRM. The breadth and depth of his career experience has enabled him to observe and draw practical insights on CRM and its role in the business model. These are aptly summarized, articulated and shared in this book.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 212\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.45 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 08, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47204986224889,"sku":"9781953349644","price":37.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/ZWZMc2lRUHVxR001NGNXRWJ5cTU2dz09_9f270118-ff76-4dfe-af38-67875ec09dc5.webp?v=1768022672","url":"https:\/\/bookscloud.io\/products\/customer-relationship-management-how-to-develop-and-execute-a-crm-strategy-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}