{"product_id":"design-centered-entrepreneurship-paperback","title":"Design-Centered Entrepreneurship - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMin Basadur\u003c\/b\u003e (Author), \u003cb\u003eMichael Goldsby\u003c\/b\u003e (Author), \u003cb\u003eRob Mathews\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGrounded in extensive research and field testing, \u003cem\u003eDesign-Centered Entrepreneurship\u003c\/em\u003e presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. \u003c\/p\u003e\u003cp\u003eDrawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. \u003c\/p\u003e\u003cp\u003eThis second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eDesign-Centered Entrepreneurship\u003c\/em\u003e is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMin Basadur\u003c\/strong\u003e is Professor Emeritus of Organizational Behavior at McMaster University, Canada, and Founder of Basadur Applied Creativity.\u003c\/p\u003e\u003cp\u003eMichael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A.\u003c\/p\u003e\u003cp\u003eRob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 332\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.72 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 06, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47205285560569,"sku":"9781032070100","price":131.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/WFBxaVVUWnVFUkZzRkxhcTdFd29XQT09.webp?v=1768026630","url":"https:\/\/bookscloud.io\/products\/design-centered-entrepreneurship-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}