{"product_id":"design-thinking-new-product-development-essentials-from-the-pdma-hardcover-1","title":"Design Thinking: New Product Development Essentials from the Pdma - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichael G. Luchs\u003c\/b\u003e (Author), \u003cb\u003eScott Swan\u003c\/b\u003e (Author), \u003cb\u003eAbbie Griffin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDevelop a more systematic, human-centered, results-oriented thought process\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDesign Thinking\u003c\/i\u003e is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the \u003ci\u003eNew Product Development Essentials\u003c\/i\u003e series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. \u003c\/p\u003e\u003cp\u003eDesign is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBecome a better problem-solver in every aspect of business\u003c\/li\u003e \u003cli\u003eConnect strategy with practice in the context of product development\u003c\/li\u003e \u003cli\u003eSystematically map out your new product, service, or business\u003c\/li\u003e \u003cli\u003eExperiment with new thought processes and decision making strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business --whether your \"product\" is a tangible object, a service, or the business itself -- and your approach must be consistently and reliably productive. \u003ci\u003eDesign Thinking\u003c\/i\u003e helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eImplement a systematic, more creative and human-centered approach to innovation\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCutting-edge solutions don't come from traditional processes, and consistent innovation cannot thrive without \u003ci\u003eDesign Thinking\u003c\/i\u003e, a philosophy of targeted, systematic, human-centered thinking. This strategic mindset empowers employees across the organization to approach the most challenging innovation opportunities with confidence. \u003c\/p\u003e\u003cp\u003eTwenty-five curated chapters from leading industry experts and academics equip individuals and organizations with toolsets, insights, and perspective for applying \u003ci\u003eDesign Thinking\u003c\/i\u003e in a wide variety of contexts, including new product and service development, new venture creation, business model design, and process improvement. With this tex.you will: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDevelop a context-inspired, human-centered approach to innovation\u003c\/li\u003e \u003cli\u003eDig deeply into your customers' worlds to gain a values-based understanding of their needs\u003c\/li\u003e \u003cli\u003eMaximize the creative output of each individual within team-based innovation projects\u003c\/li\u003e \u003cli\u003eEnable supportive, cross-functional collaboration at every stage of the innovation process\u003c\/li\u003e \u003cli\u003eIntegrate design thinking at all levels of the organization to solve your most vexing challenges.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDesign Thinking\u003c\/i\u003e merges strategy and reality to unleash innovation and fortify your business.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMICHAEL G. LUCHS\u003c\/b\u003e is a former executive and industry consultant, is an Associate Professor at the College of William \u0026amp; Mary and Founding Director of the Jim \u0026amp; Bobbie Ukrop Innovation \u0026amp; Design Studio. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eK. SCOTT SWAN\u003c\/b\u003e is a Professor of International Business, Design, and Marketing at the College of William and Mary Mason School of Business, and a Fulbright Scholar serving as the Hall Distinguished Chair for Entrepreneurship in Central Europe at WU Vienna, Austria (2015-2016). \u003c\/p\u003e\u003cp\u003e\u003cb\u003eABBIE GRIFFIN\u003c\/b\u003e holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah, and the former editor of the \u003ci\u003eJournal of Product Innovation Management\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 464\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.4 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 02, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47201716371705,"sku":"9781118971802","price":86.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/NGUyMElGSXl4L0tpR29XM2c5UmE5QT09_45e5ca36-b14f-4c5a-898b-a8010dd904b4.webp?v=1767986781","url":"https:\/\/bookscloud.io\/products\/design-thinking-new-product-development-essentials-from-the-pdma-hardcover-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}