{"product_id":"differentiation-strategy-winning-customers-by-being-different-paperback","title":"Differentiation Strategy: Winning Customers by Being Different - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKevin Holt\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis comprehensive and richly illustrated book explains how to create a differentiation strategy--a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. \u003c\/p\u003e\u003cp\u003eFilled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers' most fundamental question: \u003ci\u003eWhy should I buy from you instead of your competitors? What makes you different? \u003c\/i\u003eThe first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of \u003ci\u003ecompetitive advantage\u003c\/i\u003e, \u003ci\u003ecompetitive strategy\u003c\/i\u003e, and \u003ci\u003ecustomer-perceived value\u003c\/i\u003e. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit, and designing the activity system that will implement your differentiation strategy. \u003c\/p\u003e\u003cp\u003eBusiness leaders in companies large and small, business students, and leaders in government, higher education, and the non-profit sector will gain a deep understanding of all that goes into creating a successful, difficult-to-copy differentiation strategy.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKevin Holt\u003c\/strong\u003e uses a combination of facilitated workshops and customer research to help organizations devise differentiation strategies that work. His hands-on experience makes him uniquely qualified to write this book. He has worked as a development officer and consultant in the hotel industry, where he sat on the executive committee of a national hotel chain, owned a small business, and, since 2001, conducted consulting and workshop engagements in the USA and in London, Geneva, Singapore, and Delhi. Kevin received a BS degree from the University of Wisconsin-Madison and an MBA from Arizona State University. He has developed an e-learning course that complements this book. For more information, go to www.differentiationstrategy.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 190\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47205412536569,"sku":"9781032222325","price":79.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/ZjhFRmhJU1RsMitLYzh5ODNOUWtVQT09.webp?v=1768027133","url":"https:\/\/bookscloud.io\/products\/differentiation-strategy-winning-customers-by-being-different-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}