{"product_id":"discourses-of-ageing-and-gender-the-impact-of-public-and-private-voices-on-the-identity-of-ageing-women-hardcover","title":"Discourses of Ageing and Gender: The Impact of Public and Private Voices on the Identity of Ageing Women - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eClare Anderson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book presents in-depth investigation of the language used \u003ci\u003eabout \u003c\/i\u003ewomen and ageing in public discourse, and compares this with the language used \u003ci\u003eby \u003c\/i\u003ewomen to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women's own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform tocultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThis book presents in-depth investigation of the language used \u003ci\u003eabout \u003c\/i\u003ewomen and ageing in public discourse, and compares this with the language used \u003ci\u003eby \u003c\/i\u003ewomen to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women's own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different waysrefuse to conform to cultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.\u003cbr\u003e\u003cb\u003eClare Anderson\u003c\/b\u003e is Associate Tutor at the University of Birmingham, UK. She also runs a consultancy that specialises in helping individuals, companies and brands to use language to perform more effectively. Her work focuses on women and leadership, and language and diversity.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eClare Anderson\u003c\/b\u003e is Associate Tutor at the University of Birmingham, UK. She also runs a consultancy that specialises in helping individuals, companies and brands to use language to perform more effectively. Her work focuses on women and leadership, and language and diversity. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 275\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 8.27 x 5.83 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 10, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48704214532345,"sku":"9783319967394","price":145.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/zhHkIX9Lo19783319967394.webp?v=1784811641","url":"https:\/\/bookscloud.io\/products\/discourses-of-ageing-and-gender-the-impact-of-public-and-private-voices-on-the-identity-of-ageing-women-hardcover","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}