{"product_id":"ecommerce-a-stakeholder-approach-paperback","title":"eCommerce: A Stakeholder Approach - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn R. Drake\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e*** An eTextbook version is available at VitalSource.com for $42.50 USD. ISBN: \u003c\/strong\u003e\u003cstrong\u003e978-1-943153-65-7. ***\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eeCommerce: A Stakeholder Approach\u003c\/strong\u003e explores the various stakeholders and work roles central to e-commerce design.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough analysis of the concerns of the manager, user, marketer, and the IT professional, students will develop an appreciation of key decisions. They'll also explore how design theory, the strategic alignment of IT and business, the sales funnel, and systems development all interact with each other.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eExploration of the challenges facing the systems analyst, the SEO specialist, the analytics specialist, and the security professional further enables students to delve into the complexity and trade-offs involved in real-world website and e-commerce design.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFEATURES: \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStakeholders approach\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eChapters are structured around stakeholders and work roles to help guide students in thinking about e-commerce initiatives in terms of people making the decisions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExample stakeholder questions\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThroughout each chapter, sets of questions help students focus on key questions that stakeholders may need to answer on the job.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMini-cases\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eShort cases at the beginning of each chapter are designed to spark student thinking and motivation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExtended cases\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSome chapters include a case study at the end, detailing how a stakeholder might address the key ideas in the chapter.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBoxes\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThroughout each chapter, boxes provide anecdotal stories, examples, and related information.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 262\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 10 x 8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 09, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47209128820985,"sku":"9781943153664","price":129.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/5g8ve6LJDu9781943153664.webp?v=1768062377","url":"https:\/\/bookscloud.io\/products\/ecommerce-a-stakeholder-approach-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}