{"product_id":"effective-crm-using-predictive-analytics-hardcover-1","title":"Effective Crm Using Predictive Analytics - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAntonios Chorianopoulos\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA step-by-step guide to data mining applications in CRM.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFollowing a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.\u003c\/p\u003e \u003cp\u003eThe book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross\/ deep\/ up selling and retention campaigns, as well as effective customer segmentation schemes.\u003c\/p\u003e \u003cp\u003eIn part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.\u003c\/p\u003e \u003cp\u003ePart three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eKey Features\u003c\/i\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.\u003c\/li\u003e \u003cli\u003eTopics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.\u003c\/li\u003e \u003cli\u003eAccompanied by a website featuring material from each case study, including datasets and relevant code.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCombining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEffective CRM using Predictive Analytics\u003c\/i\u003e will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA step-by-step guide to data mining applications in CRM.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFollowing a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.\u003c\/p\u003e \u003cp\u003eThe book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross\/ deep\/ up selling and retention campaigns, as well as effective customer segmentation schemes. Additionally, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.\u003c\/p\u003e \u003cp\u003eIn part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.\u003c\/p\u003e \u003cp\u003ePart three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eKey Features\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eTopics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAccompanied by a website featuring material from each case study, including datasets and relevant code.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eCombining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eEffective CRM using Predictive Analytics\u003c\/i\u003e will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAntonios Chorianopoulos\u003c\/b\u003e, Alpha Bank Greece.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 392\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.7 x 6.7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 19, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47201757561081,"sku":"9781119011552","price":113.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/cEJqUDJtRTQyWlVsT0xORkVKcTZoUT09_11d060e5-0d33-4fe9-9f12-1333909ea59a.webp?v=1767986877","url":"https:\/\/bookscloud.io\/products\/effective-crm-using-predictive-analytics-hardcover-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}