{"product_id":"elevating-the-school-library-building-positive-perceptions-through-brand-behavior-paperback","title":"Elevating the School Library: Building Positive Perceptions Through Brand Behavior - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSusan D. Ballard\u003c\/b\u003e (Author), \u003cb\u003eSara Kelly Johns\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Branding isn't just for companies and celebrities. Your school library is a brand too, and this book will show you how powerful the concept of branding can be. You will learn how to use it as a tool for articulating the value and importance of the school library while also better defining and delineating to stakeholders who school librarians are and why having a school librarian matters. Complete with a list of guiding questions at the end of each chapter to help you put its concepts into practice, this book \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e includes templates, checklists, and worksheets to assist you in undertaking school library branding, a rebrand, or a brand rehabilitation; \u003c\/li\u003e\n\u003cli\u003e offers concrete guidance and techniques for engaging effectively with your community by creating a strategic communications plan; \u003c\/li\u003e\n\u003cli\u003e walks you through incorporating the use of data and community demographics analysis to improve your practice and thus increase positive perceptions of the impact of your work; \u003c\/li\u003e\n\u003cli\u003e shows how to use existing AASL personas as well as how to develop additional learner personas (such as trauma-sensitive, special groups and non-users) through a brand audit; \u003c\/li\u003e\n\u003cli\u003e presents a focused exploration of brand behavior, emphasizing the impact, influence, and integrity of brand credibility; \u003c\/li\u003e\n\u003cli\u003e analyzes the work of Jim Collins (\u003ci\u003eGood to Great\u003c\/i\u003e), John Kotter (\u003ci\u003eOur Iceberg is Melting\u003c\/i\u003e), and others to shed light on the importance of the \"business\" aspects of the school library; and \u003c\/li\u003e\n\u003cli\u003e spotlights successful and unsuccessful examples of branding from the realm of both business and libraries, connecting them to the AASL Standards. \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSusan D. Ballard\u003c\/b\u003e A former Director of Library, Media and Technology, Susan guided her district to AASL National School Library of the Year Award recognition. She has served as an adjunct professor and lecturer in various school librarian preparation programs, published numerous articles in professional and scholarly journals and edited and contributed to several books. A Past-President of AASL, the New Hampshire School Library Media Association, and the New England School Library Association, Susan served on the Standards and Guidelines Editorial Board for the \u003ci\u003eNational School Library Standards for Learners, School Librarians, and School Libraries.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSara Kelly Johns\u003c\/b\u003e, an online instructor at the Syracuse University iSchool and a long-time school librarian, is a past president of AASL, the New York Library Association (NYLA), and the Section of School Librarians of NYLA. She received the NYLA Lifetime Achievement Award and the first AASL Social Media Superstar Advocacy Ambassador Award. Active in ALA Council and ALA committees, Johns was a member of the Implementation Task Force for the \u003ci\u003eNational School Library Standards for Learners, School Librarians, and School Libraries. \u003c\/i\u003eShe has written articles for several school library publications and contributed chapters for various books. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 184\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.39 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 12, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47327454527737,"sku":"9780838938706","price":89.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/KiEcTWQRTv9780838938706.webp?v=1769581001","url":"https:\/\/bookscloud.io\/products\/elevating-the-school-library-building-positive-perceptions-through-brand-behavior-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}