{"product_id":"essentials-of-business-research-methods-paperback","title":"Essentials of Business Research Methods - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoe Hair Jr\u003c\/b\u003e (Author), \u003cb\u003eMichael Page\u003c\/b\u003e (Author), \u003cb\u003eNiek Brunsveld\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEssentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.\u003c\/p\u003e\u003cp\u003eCovering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.\u003c\/p\u003e\u003cp\u003eA realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.\u003c\/p\u003e\u003cp\u003eThis comprehensive textbook is supported by a range of online resources, including an instructor's manual, PowerPoint slides, and a test bank.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJoe Hair is Cleverdon Chair of Business, and Director, PhD Program in Business, Mitchell College of Business, University of South Alabama, USA. \u003c\/p\u003e\u003cp\u003eMichael Page is Professor of Finance \u0026amp; Management, Bentley University, USA, and Professor Extraordinaire, University of Stellenbosch Business School, RSA.\u003c\/p\u003e\u003cp\u003eNiek Brunsveld is Head of Research and Innovation Policy, The University of Amsterdam, and faculty member, Amsterdam Business School, NL.\u003c\/p\u003e\u003cp\u003eAdam Merkle is Assistant Professor of Marketing, University of Tampa, USA, specializing in quantitative marketing and business analytics. \u003c\/p\u003e\u003cp\u003eNatalie Cleton is Head of a research group, Wageningen University \u0026amp; Research, and faculty member, Erasmus Centre for Women and Organisations, NL \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 508\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.07 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 31, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47208599978233,"sku":"9781032426280","price":171.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/dSvQ9rpcFv9781032426280.webp?v=1768054658","url":"https:\/\/bookscloud.io\/products\/essentials-of-business-research-methods-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}