{"product_id":"experiential-marketing-case-studies-in-customer-experience-paperback","title":"Experiential Marketing: Case Studies in Customer Experience - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWided Batat\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eExperiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.\u003c\/p\u003e\u003ci\u003e \u003c\/i\u003e\u003cp\u003eExperiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, \u003cem\u003eThe New York Times\u003c\/em\u003e, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author's online videos provide both theoretical foundations and concrete application.\u003c\/p\u003e \u003cp\u003eThis is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners - particularly those studying for professional qualifications - who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline.\u003c\/p\u003e \u003cp\u003eOnline material includes lecture slides, a test bank of questions, an instructor's manual, and explanatory videos.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWided Batat\u003c\/strong\u003e is Professor of Experiential Marketing and an internationally renowned expert on customer experience and digital transformation. She is the author of \u003cem\u003eExperiential Marketing: Consumer \u003c\/em\u003e\u003cem\u003eBehavior, Customer Experience and The 7Es\u003c\/em\u003e (Routledge, 2019) and editor of \u003cem\u003eFood and Experiential Marketing: Pleasure, Wellbeing and Consumption\u003c\/em\u003e (Routledge, 2019).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 332\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.72 x 9.69 x 6.85 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 28, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47204489036025,"sku":"9780367900922","price":108.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/R3BLaUFvZENMSVBHL25VSDJPYno2QT09.webp?v=1768016239","url":"https:\/\/bookscloud.io\/products\/experiential-marketing-case-studies-in-customer-experience-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}