{"product_id":"explainable-why-ai-recommends-some-brands-ignores-others-paperback-1","title":"Explainable: Why AI Recommends Some Brands \u0026 Ignores Others - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJarred Smith\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSearch grew up. Most marketing hasn't caught up yet.\u003c\/b\u003e\u003cbr\u003eFor decades, success in search meant rankings, traffic, and clicks. Today, search engines don't just point people to answers, they decide \u003ci\u003ewhat\u003c\/i\u003e the answer is. And they decide which brands are trustworthy enough to include. If AI assistants are already answering questions about your industry but never mentioning your company, this book explains why and what to do about it. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eExplainable\u003c\/b\u003e is a practical guide to two emerging disciplines every marketer needs to understand: \u003cb\u003eAnswer Engine Optimization (AEO)\u003c\/b\u003e and \u003cb\u003eGenerative Engine Optimization (GEO)\u003c\/b\u003e. Written in plain language, it shows how they build on SEO rather than replace it. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eInside, you'll learn: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eWhy the \"10 blue links\" model broke and what replaced it\u003c\/li\u003e\n\u003cli\u003eHow AI systems decide which brands to recommend and which to ignore\u003c\/li\u003e\n\u003cli\u003eWhy clarity now beats cleverness, and authority comes before optimization\u003c\/li\u003e\n\u003cli\u003eHow to create content that gets cited, not just clicked\u003c\/li\u003e\n\u003cli\u003eHow to measure success when influence happens before traffic\u003c\/li\u003e\n\u003cli\u003eThe most common GEO and AEO mistakes and how to avoid them\u003c\/li\u003e\n\u003cli\u003eReal-world applications across B2B, DTC, enterprise, and local businesses\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eThis book is for you if: \u003c\/b\u003e\u003cbr\u003eYou're a marketer, founder, or business leader who has noticed that the rules are shifting but hasn't found a practical guide that explains the new ones without requiring a technical background. Everything in this book can be implemented by a team of two with no specialized tools and no agency retainer. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the author: \u003c\/b\u003e\u003cbr\u003eJarred Smith has spent nearly 20 years in marketing across industries including environmental services, healthcare, public media, and retail. He currently heads marketing at an international environmental services company. He started writing this book after noticing that AI assistants were answering questions about his industry, but never mentioning the company he worked for. The more he researched, the more he realized most marketers were facing the same invisible problem. \u003cp\u003e\u003c\/p\u003eThe brands AI recommends aren't always the biggest or the best-known. They're the ones that are easiest to explain.\u003cp\u003e\u003cb\u003eThe question isn't whether search has changed. It's whether your marketing has changed with it.\u003c\/b\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 114\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.24 x 11 x 8.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 25, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47533118390521,"sku":"9798234015273","price":20.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/rPLJLlBt619798234015273_c558cc2c-3510-44a1-9f17-bd4355441ec8.webp?v=1773867180","url":"https:\/\/bookscloud.io\/products\/explainable-why-ai-recommends-some-brands-ignores-others-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}