{"product_id":"fearless-how-to-transform-a-services-culture-and-successfully-productize-paperback","title":"Fearless: How to Transform a Services Culture and Successfully Productize - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJaime Drennan\u003c\/b\u003e (Author), \u003cb\u003eMolly Tipps\u003c\/b\u003e (Author), \u003cb\u003eEisha Tierney Armstrong\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTransforming a B2B services business model to a more scalable, profitable, productized company can have many points of failure - but the biggest and most underserved is the \u003cb\u003ecultural transformation required to support successful productization. \u003c\/b\u003eThe encore book from Eisha Armstrong and her team at Vecteris, \u003ci\u003eFearless \u003c\/i\u003etackles this frequent point of failure and dives deep on the change management required to build a \u003cb\u003eProduct-Friendly Culture. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBuilding on the insights presented in \u003ci\u003eProductize, Fearless \u003c\/i\u003edetails how shifting a business model from services to products requires a profound, \u003ci\u003efearless\u003c\/i\u003e cultural transformation; the book is uniquely focused on B2B services organizations and the complex challenges that come with productizing a culture that delivers highly customized services.\u003c\/p\u003e\u003cp\u003eThe authors have seen firsthand the significant organizational change required, and from those experiences they describe the hallmarks of success and drivers of failure. They share stories from services organizations who have made this transformation and use their insights to provide a clear roadmap for B2B services firms hoping to successfully productize. \u003ci\u003eFearless \u003c\/i\u003eoutlines: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe steps required to design a compelling vision for your productization strategy\u003c\/li\u003e\n\u003cli\u003eMethods to attract and retain digital product talent in an increasingly competitive marketplace\u003c\/li\u003e\n\u003cli\u003eHow to determine the right organizational structures and operating models to support ongoing product innovation and management\u003c\/li\u003e\n\u003cli\u003eThe tools, exercises, and resources to help bring the concepts to life\u003c\/li\u003e\n\u003c\/ul\u003eAbove all, \u003ci\u003eFearless \u003c\/i\u003eprovides readers with actionable steps to building a fearless product mindset in the organization for sustainable, scalable growth.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 246\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.52 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 10, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47207393231097,"sku":"9798389542662","price":26.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/JEjIYh7FcN9798389542662.webp?v=1768044192","url":"https:\/\/bookscloud.io\/products\/fearless-how-to-transform-a-services-culture-and-successfully-productize-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}