{"product_id":"franchising-licensing-softcover-paperback","title":"Franchising \u0026 Licensing Softcover - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAndrew Sherman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides knowledge and tools to keep your business not only operating, but growing in any economy.\u003c\/p\u003e\u003cp\u003eFilled with examples, stories from the field, and forms for drafting franchising agreements and licensing programs, \u003cem\u003eFranchising \u0026amp; Licensing\u003c\/em\u003e simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. You will learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eraise capital, structure agreements, and protect intellectual property; \u003c\/li\u003e\n\u003cli\u003ecreate market-responsive sales, marketing, and globalization strategies; \u003c\/li\u003e\n\u003cli\u003eestablish quality control and compliance measures; \u003c\/li\u003e\n\u003cli\u003eand assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book also incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 464\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 28, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47205866897657,"sku":"9781400239139","price":35.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/TGVJRS9HNEk4bVNOODM4S29IOG1NUT09.webp?v=1768032414","url":"https:\/\/bookscloud.io\/products\/franchising-licensing-softcover-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}