{"product_id":"globalization-and-its-managerial-implications-hardcover","title":"Globalization and Its Managerial Implications - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eC. Rao\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGlobalization is a force with a strong, analyzable impact on management practices. Rao and his contributors explore its implications and show how globalization's impacts differ by sector and region of the world. Taking a comprehensive and integrated approach to the managerial implications of globalization, they report research on six groups of critical issues: the environmental, micromanagerial, the exporter-importer interaction, market communications, sectoral management, and regional management. Academicians and executive policy makers concerned with the internationalization of business will find the book of special importance. It may also be used as a text supplement in graduate courses in international business and marketing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eRao's contributors focus primarily on the managerial implications of the globalization process that are of most concern to management today. Combining conceptualization with empirical research, they show how pervasive is the environmental force of globalization, and focus on such up-to-date concerns as relationship marketing and the complex issues of importer-exporter interaction. The result is a useful insight into the interaction processes that govern international trading. The contributors focus too on the unique impacts of globalization on information technologies, the services industry, and small and medium-sized firms. They also investigate the phenomena of newly emerging markets struggling to embrace free market systems and identify the challenges and opportunities these markets offer and how distinctly different they are from one market to another.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eC. P. RAO is Professor of Marketing, College of Administrative Sciences, Kuwait University, Kuwait.\/e Earlier, he held the position of Eminent Scholar and was William P. Spong Chair, Old Dominion University, and before that, University Professor and Wal-mart Lecturer in Strategic Marketing at the University of Arkansas. Rao publishes extensively and is an active member of leading professional organizations in his main fields, marketing and international business.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.14 x 9.46 x 6.36 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 30, 2000\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47209270870265,"sku":"9781567202632","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/Q8ZPKyIaU89781567202632.webp?v=1768062690","url":"https:\/\/bookscloud.io\/products\/globalization-and-its-managerial-implications-hardcover","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}