{"product_id":"google-analytics-demystified-4th-edition-paperback-1","title":"Google Analytics Demystified (4th Edition) - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoel J. Davis\u003c\/b\u003e (Author), \u003cb\u003eAlexa L. Mokalis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book is now out of date as Google Analytics is transitioning to GA4.\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAlexa Mokalis is an instructor in the School of Journalism \u0026amp; Media Studies at San Diego State University. Alexa teaches students how brands can strategically traverse the social media landscape to improve customer interaction and brand success. She is Google Analytics certified and applies her knowledge of analytics and social media as a consultant to a number of local companies. Joel Davis has earned Google certifications in Analytics, AdWords and Mobile. In addition to being the co-author of Google Analytics Demystified (4e) he is also the author of Pass the Google Certification Exam, Google Optimize Demystified, and Advertising Research: Theory and Practice. Joel is a professor at San Diego State University where he teaches students the fundamentals of advertising strategy and research as well as the interpretation and application of Google Analytics, Data Studio and Optimize.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 774\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.54 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 05, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47202952904953,"sku":"9781545486917","price":45.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/Q0JhT2VPV00ybmtsdmZ4SGlBUkFoZz09_e99b23e1-426a-48f4-9c88-abab8b53b1d5.webp?v=1768003522","url":"https:\/\/bookscloud.io\/products\/google-analytics-demystified-4th-edition-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}