{"product_id":"higher-education-marketing-strategies-paperback","title":"Higher Education Marketing Strategies - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJonathan Sarwono\u003c\/b\u003e (Editor), \u003cb\u003eEddy Jusuf\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book is about strategies to conduct higher education marketing with the focuses on marketing theories, the application of marketing in higher education services, the online higher education service marketing, how to build student satisfaction, loyalty and retention. This book contents include: -Basic Concepts and Definitions-Theoretical Basis-Marketing Communication-Modification and Application of Marketing Mix in Marketing of Higher Education Institutions-Customer Relationship Management-Competitive Advantage-Higher Education Program Offers-Higher Education Marketing Strategies-Online Higher Education Marketing-Building Student Satisfaction-Building Student Loyalty-Student Retention Strategy\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 108\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.26 x 9.02 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 10, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47203593289977,"sku":"9781723884276","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/Yjd3eEhxNmpqMWcvcUJSOUN6NjhLdz09.webp?v=1768008390","url":"https:\/\/bookscloud.io\/products\/higher-education-marketing-strategies-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}