{"product_id":"horror-framing-and-the-general-election-ghosts-and-ghouls-in-twenty-first-century-presidential-campaign-advertisements-paperback","title":"Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFielding Montgomery\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eHorror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements\u003c\/i\u003e, Fielding Montgomery reveals a pattern of mostly increasing horror framing implemented across presidential elections from 2000 to 2020. By analyzing the two most common frameworks of horror within U.S. popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first-century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. \u003ci\u003eHorror Framing and the General Election\u003c\/i\u003e shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eFielding Montgomery\u003c\/b\u003e is a PhD student at the University of Maryland, College Park.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 29, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48757365670137,"sku":"9781793643230","price":73.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/gWpCVv3btO9781793643230.webp?v=1785946397","url":"https:\/\/bookscloud.io\/products\/horror-framing-and-the-general-election-ghosts-and-ghouls-in-twenty-first-century-presidential-campaign-advertisements-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}