{"product_id":"how-to-measure-anything-finding-the-value-of-intangibles-in-business-hardcover-1","title":"How to Measure Anything: Finding the Value of Intangibles in Business - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDouglas W. Hubbard\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNow updated with new measurement methods and new examples, \u003ci\u003eHow to Measure Anything\u003c\/i\u003e shows managers how to inform themselves in order to make less risky, more profitable business decisions\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThis insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered \"immeasurable,\" including customer satisfaction, organizational flexibility, technology risk, and technology ROI.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAdds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction\u003c\/li\u003e \u003cli\u003eSimplifies overall content while still making the more technical applications available to those readers who want to dig deeper\u003c\/li\u003e \u003cli\u003eContinues to boldly assert that any perception of \"immeasurability\" is based on certain popular misconceptions about measurement and measurement methods\u003c\/li\u003e \u003cli\u003eShows the common reasoning for calling something immeasurable, and sets out to correct those ideas\u003c\/li\u003e \u003cli\u003eOffers practical methods for measuring a variety of \"intangibles\"\u003c\/li\u003e \u003cli\u003eProvides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten by recognized expert Douglas Hubbard--creator of Applied Information Economics--\u003ci\u003eHow to Measure Anything, Third Edition\u003c\/i\u003e illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement - by you, your firm, or even your government. Regardless of your role in business, understanding the power of measurement will make you, those around you, and your organization more efficient and productive.\u003c\/p\u003e \u003cp\u003eUsing simple concepts to illustrate the hands-on application of advanced statistical techniques, \u003ci\u003eHow to Measure Anything, Third Edition\u003c\/i\u003e reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that you may have previously considered immeasurable, including: customer satisfaction, organizational flexibility, technology ROI, and technology risk. Offering examples that will get you to attempt measurements--even when it seems impossible--this book provides you with the underlying knowledge and the necessary steps for measuring anything, especially uncertainty and risk. This revised third edition provides even deeper insights into the fascinating practice of measuring intangibles, with a special emphasis on risk management and customer satisfaction. New and updated chapters also include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eA philosophical discussion of different approaches to probabilities, including what is known as the \"Bayesian\" vs. \"frequentist\" interpretations of probability\u003c\/li\u003e \u003cli\u003eInformation compiled from other popular works and compelling articles from Douglas W. Hubbard\u003c\/li\u003e \u003cli\u003eEnlightening new examples of where seemingly impossible measurements were resolved with surprisingly simple methods\u003c\/li\u003e \u003cli\u003eMore measurement myths and other perceived obstacles to measurement debunked\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA complete and updated resource with real-world case studies and an easy-to-follow format, \u003ci\u003eHow to Measure Anything, Third Edition\u003c\/i\u003e illustrates how author Douglas Hubbard--creator of Applied Information Economics--has successfully applied his approach across various industries. You'll learn how any problem, no matter how difficult, ill-defined, or uncertain, can lend itself to measurement using proven methods. Straightforward and accessible, this is the resource you'll turn to again and again to measure the seemingly immeasurable.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement - by you, your firm, or even your government. Regardless of your role in business, understanding the power of measurement will make you, those around you, and your organization more efficient and productive. \u003c\/p\u003e\u003cp\u003eUsing simple concepts to illustrate the hands-on application of advanced statistical techniques, \u003ci\u003eHow to Measure Anything, Third Edition\u003c\/i\u003e reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that you may have previously considered immeasurable, including: customer satisfaction, organizational flexibility, technology ROI, and technology risk. Offering examples that will get you to attempt measurements--even when it seems impossible--this book provides you with the underlying knowledge and the necessary steps for measuring anything, especially uncertainty and risk. This revised third edition provides even deeper insights into the fascinating practice of measuring intangibles, with a special emphasis on risk management and customer satisfaction. New and updated chapters also include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e A philosophical discussion of different approaches to probabilities, including what is known as the \"Bayesian\" vs. \"frequentist\" interpretations of probability\u003c\/li\u003e \u003cli\u003e Information compiled from other popular works and compelling articles from Douglas W. Hubbard\u003c\/li\u003e \u003cli\u003e Enlightening new examples of where seemingly impossible measurements were resolved with surprisingly simple methods\u003c\/li\u003e \u003cli\u003e More measurement myths and other perceived obstacles to measurement debunked\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eA complete and updated resource with real-world case studies and an easy-to-follow format, \u003ci\u003eHow to Measure Anything, Third Edition\u003c\/i\u003e illustrates how author Douglas Hubbard--creator of Applied Information Economics--has successfully applied his approach across various industries. You'll learn how any problem, no matter how difficult, ill-defined, or uncertain, can lend itself to measurement using proven methods. Straightforward and accessible, this is the resource you'll turn to again and again to measure the seemingly immeasurable.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDOUGLAS W. HUBBARD\u003c\/b\u003e is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise from The Gartner Group, Giga Information Group, and Forrester Research. He is an internationally recognized expert in the field of decision analysis and challenging measurements and is a popular speaker at numerous conferences. He has written articles for \u003ci\u003eInformation Week, CIO Enterprise, \u003c\/i\u003e and \u003ci\u003eDBMS Magazine.\u003c\/i\u003e He is the author of \u003ci\u003eThe Failure of Risk Management: Why It's Broken and How to Fix It\u003c\/i\u003e and \u003ci\u003ePulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities.\u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 432\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.1 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 17, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47201646608633,"sku":"9781118539279","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/ivLokl211-9781118539279.webp?v=1781573571","url":"https:\/\/bookscloud.io\/products\/how-to-measure-anything-finding-the-value-of-intangibles-in-business-hardcover-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}