{"product_id":"identity-designed-the-process-research-strategy-design-implementation-hardcover-1","title":"Identity Designed: The Process: Research, Strategy, Design, Implementation - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Airey\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDelve into the fascinating world of visual identities with \u003ci\u003eIdentity Designed: The Process\u003c\/i\u003e, an essential resource by renowned graphic designer David Airey.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In this comprehensive and insightful book, Airey \u003cb\u003eguides you through the four fundamental stages of the design process\u003c\/b\u003e: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities. \u003cp\u003e\u003c\/p\u003e Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he's worked on throughout his successful career--he also features \u003cb\u003ecompelling case studies from top-level design studios\u003c\/b\u003e such as Frost*collective, Pentagram, Bond, Bielke\u0026amp;Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts. \u003cp\u003e\u003c\/p\u003e With its practical approach and thought-provoking analysis, \u003ci\u003eIdentity Designed: The Process\u003c\/i\u003e equips you with \u003cb\u003ethe essential knowledge and tools needed to develop enduring, distinctive identities\u003c\/b\u003e. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function. \u003cp\u003e\u003c\/p\u003e Whether you're a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand's visual presence, \u003ci\u003eIdentity Designed: The Process\u003c\/i\u003e is an invaluable resource. It will help you make intentional creative choices to \u003cb\u003epositively shape and transform the visual world around you.\u003c\/b\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesigner of enduring logos and visual identities, \u003cb\u003eDavid Airey\u003c\/b\u003e runs an independent graphic design studio in Northern Ireland, collaborating with clients worldwide to grow their businesses through distinctive, meaningful, and emotive design.\u003c\/p\u003e\u003cp\u003eThe pages of his design websites -- Logo Design Love \u0026amp; Identity Designed -- are visited millions of times each year, compelling David to write their accompanying books. The first, Logo Design Love, is available in thirteen languages, an expanded second edition, and is included on the reading lists of design courses around the world. The second, Identity Designed, is, in the words of Adobe's principal designer, Khoi Vinh, \"not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process.\"\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.79 x 10.08 x 8.58 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 04, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47219513131257,"sku":"9780760384060","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/VIcMcFczNh9780760384060_e69ae297-d696-400b-8676-63bf05c93150.webp?v=1768166369","url":"https:\/\/bookscloud.io\/products\/identity-designed-the-process-research-strategy-design-implementation-hardcover-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}