{"product_id":"industrial-marketing-strategy-paperback-1","title":"Industrial Marketing Strategy - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFrederick E. Webster\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eDevelop customer-focused, market-driven strategies for today'scompetitive marketplace. . . \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Industrial Marketing Strategy \u003cp\u003e\u003c\/p\u003e Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers: \u003cbr\u003e * The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, andpositioning\u003cbr\u003e * Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing\u003cbr\u003e * Guidelines for implementing the value proposition throughdistribution and marketing communications\u003cbr\u003e * The role of marketing in the broader context of business andcorporate-level strategic planning\u003cbr\u003e * Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eDevelop customer-focused, market-driven strategies for today's competitive marketplace. . . \u003c\/p\u003e\u003cp\u003eIndustrial Marketing Strategy\u003c\/p\u003e \u003cp\u003eWidely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning\u003c\/li\u003e \u003cli\u003eProven, concrete, strategic management techniques--rather than a rote enumeration of the functions and institutions of industrial marketing\u003c\/li\u003e \u003cli\u003eGuidelines for implementing the value proposition through distribution and marketing communications\u003c\/li\u003e \u003cli\u003eThe role of marketing in the broader context of business and corporate-level strategic planning\u003c\/li\u003e \u003cli\u003eSpecial sections on product development, national account management, customer service, information technology, and price signaling\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eFREDERICK E. WEBSTER, Jr., is Charles Henry Jones Third Century Professor of Management at the Amos Tuck School of Business Administration at Dartmouth College. An active consultant for many leading firms throughout the United States and abroad, he is also the author of Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company (Wiley), among other publications. He is also a trustee of the Marketing Science Institute and a past director of the American Marketing Association.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.06 x 9.01 x 6.07 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 1995\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47201325121785,"sku":"9780471119890","price":76.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/V25UN1ZlUkU5MXE5RUYwQjFDSkpWZz09_c1a58fb7-3fc8-4cba-98dc-d2c9bf26b4ee.webp?v=1767982502","url":"https:\/\/bookscloud.io\/products\/industrial-marketing-strategy-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}