{"product_id":"intelligent-content-a-primer-paperback-1","title":"Intelligent Content: A Primer - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAnn Rockley\u003c\/b\u003e (Author), \u003cb\u003eCharles Cooper\u003c\/b\u003e (Author), \u003cb\u003eScott Abel\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIntelligent Content: A Primer\u003c\/i\u003e introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIntelligent Content: A Primer\u003c\/i\u003e is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of \u003ci\u003eManaging Enterprise Content\u003c\/i\u003e, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 144\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.39 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 25, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47204012785913,"sku":"9781937434465","price":35.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/NGU5NmNJV0FaUDZ1ZmxuVithdEo0QT09_6ab47c05-b032-4e91-8d0f-49f7d785a27f.webp?v=1768012008","url":"https:\/\/bookscloud.io\/products\/intelligent-content-a-primer-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}