{"product_id":"introducing-science-communication-a-practical-guide-paperback","title":"Introducing Science Communication: A Practical Guide - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMark Brake\u003c\/b\u003e (Editor), \u003cb\u003eEmma Weitkamp\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eFrom climate change to stem cell research, this book shows how to communicate complex scientific issues to the masses. Each chapter explains key methods and issues, providing the reader with practical and theoretical understanding of science communication. This is an essential text for students learning how to communicate science in today's media.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eFrom discussions of climate change to the latest arguments around stem cell research, science has never been more topical and relevant to our everyday lives. Yet its intricacies are often hard for the general public to grasp. The key challenge for scientists and science communicators is to explain these scientific ideas and engage different groups with current debates. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication. \u003cp\u003e\u003c\/p\u003eWritten and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMARK BRAKE is Professor of Science Communication in the Department of Health, Sport and Science at the University of Glamorgan, UK. He is recognised as a leading academic in the field and has published many books, including Different Engines: How Science Drives Fiction and Fiction Drives Science and FutureWorld. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEMMA WEITKAMP is a Senior Lecturer in Science Communication at the University of the West of England, UK. She also has a background in medical writing and public relations.\u003cbr\u003eMARK BRAKE is Professor of Science Communication in the Department of Health, Sport and Science at the University of Glamorgan, UK. He is recognised as a leading academic in the field and has published many books, including Different Engines: How Science Drives Fiction and Fiction Drives Science and FutureWorld. \u003cp\u003e\u003c\/p\u003eEMMA WEITKAMP is a Senior Lecturer in Science Communication at the University of the West of England, UK. She also has a background in medical writing and public relations.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9.1 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 08, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47326952653049,"sku":"9780230573864","price":98.91,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/b3JhL1dOd3F1WTZpSnc1K05tVzhOQT09.webp?v=1769573379","url":"https:\/\/bookscloud.io\/products\/introducing-science-communication-a-practical-guide-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}