{"product_id":"lessons-from-gin-business-the-four-pillars-way-paperback-2","title":"Lessons from Gin: Business the Four Pillars Way - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMatt Jones\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow a global industry icon was created right here in Australia -- with insights, stories and recipes from a co-founder of Four Pillars Gin\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow did a small business from a regional Aussie town get voted the world's best gin producer THREE times? Four Pillars Gin, a craft distillery in Victoria's Yarra Valley, today is not only an Australian favourite but a global powerhouse. Co-founder Matt Jones shares the secrets behind building a brand that started as a small cult favourite and has become a world-leading success. Including stories, recipes and business lessons from a decade of gin-soaked archives, \u003ci\u003eLessons from Gin\u003c\/i\u003e has the ingredients you need to grow your own business and brand.\u003c\/p\u003e \u003cp\u003eMatt tells his side of the extraordinary Four Pillars story, sharing what he and the team learned in a decade that changed the distilling industry in Australia. Taking you on his journey as a creative brand strategist during the rise of social media, he reveals how Four Pillars became a benchmark for excellence and a beloved household name. You'll discover how true innovators think creatively and strategically, with practical models for driving incredible growth in your own career and industry.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eLessons from Gin\u003c\/i\u003e, you'll learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlace creativity at the heart of your business\u003c\/li\u003e \u003cli\u003eDesign a brand that tells a story\u003c\/li\u003e \u003cli\u003eCraft the kind of product excellence that wins fans and followers\u003c\/li\u003e \u003cli\u003eCreate experiences that engage and build a community of loyal believers\u003c\/li\u003e \u003cli\u003eDevelop a culture and lead a team of passionate people through a shared purpose and vision\u003c\/li\u003e \u003cli\u003eBuild a sustainable business anchored in genuine values and bold ambition\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003e\u003ci\u003eLessons from Gin\u003c\/i\u003e gives Four Pillars fans real insight into how their favourite gin conquered the world. It is a must-read for entrepreneurs, business owners, marketers, and leaders in any industry who want to craft a brand that people love to want.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHi friends, \u003c\/p\u003e\u003cp\u003eIn 2013, I co-founded Four Pillars Gin with two mates (Cam and Stu), creating a business that would go on to be named the world's leading gin producer \u003cb\u003ethree times\u003c\/b\u003e. This book is my perspective on our success--my attempt to make sense of how we did it. \u003c\/p\u003e\u003cp\u003eEach section is full of gin-soaked stories about how we navigated the challenges of growth and change, put craft at the heart of our business and built our brand through storytelling and experiences. \u003c\/p\u003e\u003cp\u003eThere are also 'Useful Bits' sprinkled throughout, where I share some of the tools and models that helped fuel our success. You'll learn how to apply these tools to grow almost any business or organisation. \u003c\/p\u003e\u003cp\u003ePlus, when all the talk of gin makes you thirsty, you'll find recipes to make yourself a perfect G\u0026amp;T, Martini or Negroni to enjoy while you're reading. \u003c\/p\u003e\u003cp\u003eCheers, \u003cbr\u003e Matt \u003c\/p\u003e\u003cp\u003e'What a fantastic, Australian brand story.'\u003cbr\u003e \u003cb\u003e--Tim Burrowes, \u003c\/b\u003e founder, Unmade and founder, Mumbrella \u003c\/p\u003e\u003cp\u003e'Matt Jones is the ultimate triple threat -- good bloke, great gin, and a cracking business story!'\u003cbr\u003e \u003cb\u003e--Adam Spencer, \u003c\/b\u003e MC, speaker, comedian, author and maths geek\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.85 x 8.96 x 6.15 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 25, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47192077762809,"sku":"9781394268375","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/DPPh5eLIQn9781394268375_aac4c057-70f6-4e55-891a-bc431b2965b0.webp?v=1767895096","url":"https:\/\/bookscloud.io\/products\/lessons-from-gin-business-the-four-pillars-way-paperback-2","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}