{"product_id":"loyalty-programs-the-complete-guide-2nd-edition-paperback-1","title":"Loyalty Programs: The Complete Guide (2nd Edition) - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePhilip Shelper\u003c\/b\u003e (Author), \u003cb\u003eStacey Lyons\u003c\/b\u003e (Author), \u003cb\u003eScott Harrison\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLoyalty Programs: The Complete Guide\u003c\/em\u003e (2nd Edition) is the most comprehensive book on loyalty program theory and practice available.\u003c\/strong\u003e It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePraise for \u003cem\u003eLoyalty Programs: The Complete Guide\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended.\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSupported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIt features: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe history of loyalty programs\u003c\/li\u003e\n\u003cli\u003eDo loyalty programs work? An academic research review\u003c\/li\u003e\n\u003cli\u003eThe eight essential principles of a best-practice loyalty program\u003c\/li\u003e\n\u003cli\u003eLoyalty psychology, biases, and heuristics\u003c\/li\u003e\n\u003cli\u003eLoyalty program design frameworks and rewards\u003c\/li\u003e\n\u003cli\u003eGames and gamification\u003c\/li\u003e\n\u003cli\u003eBusiness-to-business (B2B) loyalty program approaches\u003c\/li\u003e\n\u003cli\u003eLoyalty technology, emerging capabilities and Web3 loyalty\u003c\/li\u003e\n\u003cli\u003eMember data capture, analysis, and usage\u003c\/li\u003e\n\u003cli\u003eLoyalty marketing and member lifecycle management\u003c\/li\u003e\n\u003cli\u003eCommercial modelling, benefits and considerations\u003c\/li\u003e\n\u003cli\u003eSecurity and fraud risks and mitigations, and legal considerations\u003c\/li\u003e\n\u003cli\u003eLoyalty program operations\u003c\/li\u003e\n\u003cli\u003eThe future of loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAuthor Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty \u0026amp; Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLoyalty Programs: The Complete Guide was co-created by Loyalty \u0026amp; Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty \u0026amp; Reward Co team specialise in loyalty program design, implementation and operation for major brands globally.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLoyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 580\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.17 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 21, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47206395183353,"sku":"9780645211542","price":42.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/DFjLNEPt299780645211542_585b074d-b436-445f-9d0b-851897e511fe.webp?v=1768036509","url":"https:\/\/bookscloud.io\/products\/loyalty-programs-the-complete-guide-2nd-edition-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}