{"product_id":"managing-business-relationship-paperback-1","title":"Managing Business Relationship - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Ford\u003c\/b\u003e (Author), \u003cb\u003eLars-Erik Gadde\u003c\/b\u003e (Author), \u003cb\u003eHakan Hakansson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eNo company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e\u003cp\u003eThis new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking.\u003c\/p\u003e \u003cp\u003eFeatures: \u003c\/p\u003e \u003cp\u003e- Provides a structured way to understand business networks and their meaning for the practicing manager.\u003c\/p\u003e \u003cp\u003e- Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts.\u003c\/p\u003e \u003cp\u003e- Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDavid Ford\u003c\/strong\u003e is Professor Emeritus at the University of Bath. His work involves examining how the relationships between companies develop and how they can be managed effectively. It also involves issues of technological development within and between companies. He is currently working as part of the team on the \"Newmark\" project. This study is looking at ways in which complex networks of companies operate and how companies behave within them. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLars-Erik Gadde\u003c\/strong\u003e is Professor of industrial marketing at Chalmers University of Technology, Gothenburg. His research interest is focused on the exchange processes among companies in business networks. These processes are analysed from two perspectives. The first concerns purchasing behaviour and purchasing strategies on the buying side, while the second deals with distribution strategies and distribution system dynamics on the selling side. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHakan Hakansson\u003c\/strong\u003e is Professor in International Management, Norwegian School of Management, BI, Oslo. He has been involved in a large number of different projects ranging from long term engagement (several years) to short term teaching sessions for companies such as ABB, Alcatel, Ericsson, Euroc, Gränges, IFL, Järnia, NCC, Nutek, SIAB, Skanska and others. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIvan Snehota\u003c\/strong\u003e is Professor of Marketing at the University of Lugano, Switzerland. He initiated research focusing on international markets for industrial goods and became in 1976 one of the founders of an international research project on industrial marketing and purchasing (IMP). Since then he has dedicated much of his time to teaching in undergraduate, graduate and postgraduate courses and resumed research related to market relationships.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.1 x 7.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 26, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47201264337145,"sku":"9780470721094","price":131.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/c2dLK2NSRWVuaU9rdkZMVWU1ZVZBUT09_2764b83b-9dbf-4910-a7ff-99f5632c18ad.webp?v=1767982362","url":"https:\/\/bookscloud.io\/products\/managing-business-relationship-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}