{"product_id":"managing-strategic-design-paperback","title":"Managing Strategic Design - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRay Holland\u003c\/b\u003e (Author), \u003cb\u003eBusayawan Lam\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. Throughout the book's tripartite structure - comprising an introduction to the topic, followed by sections on how strategic design can be used to support key businesses functions and how it can be used to push organisations forward - a strong link is made between design and marketing and the delivery of design-led branding. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis textbook is essential for upper level undergraduate and postgraduate students studying design management on art and design degrees. It also caters for practitioners and specialist elective modules offered on business and management, and marketing and entrepreneurship courses in business schools.\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eManaging Strategic Design emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eTaking an engaging and inspiring approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. This is an essential text for managers, practitioners and students. \u003cp\u003e\u003c\/p\u003eKey benefits: \u003cbr\u003e- Integrates design and management theory with a wealth of practical applications and examples \u003cbr\u003e- Framed around the ''4Ds'' model\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRay Holland is Honorary Associate Professor, Brunel University, UK. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBusayawan Lam is a Lecturer at Brunel University, UK.\u003cbr\u003eRay Holland is Honorary Associate Professor, Brunel University, UK. \u003cp\u003e\u003c\/p\u003eBusayawan Lam is a Lecturer at Brunel University, UK.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 356\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.1 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 04, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47202219884793,"sku":"9781137325945","price":109.71,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/VXJ0WlpkTjA4eWNEY2trMkh5MWJUZz09.webp?v=1767991413","url":"https:\/\/bookscloud.io\/products\/managing-strategic-design-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}