{"product_id":"market-research-and-analysis-methods-design-and-data-hardcover","title":"Market Research and Analysis: Methods, Design and Data - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMarcus Goncalves\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Although it is not an academic textbook, it is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test them for statistical significance. Readers will appreciate the breadth and depth of this subject, market research techniques, and how they are relevant to the business enterprise, whether it is a startup entrepreneurship or an established business organization. This book guides readers on how to conduct market research and solve business challenges. The structure of the book is based on the six steps of the market research process: problem definition, development of an approach to the problem, research design formulation, fieldwork and data collection, data preparation, qualitative and quantitative analysis, statistical test of significance of results, report preparation, and presentation.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eMarcus Goncalves, Ph.D., Ed.D, Boston University, Metropolitan College.\u003cbr\u003eMarcus Goncalves is an international management consultant with over 30 years of experience in the U.S., \u003cbr\u003eLatin America, Europe, the Middle East, and Asia. He holds a doctorate in Educational Leadership (Ed.D.)\u003cbr\u003efrom Boston University and a joint doctorate in International Business (Ph.D.) from the Catholic University\u003cbr\u003eof Portugal \u0026amp; University of Saint Joseph in Macao, China S.A.R. Dr. Goncalves, an Associate Professor of the\u003cbr\u003ePractice and Coordinator of the Global Marketing Management program at Boston University MET, is an\u003cbr\u003einternational market and business researcher centering most of his studies on international\u003cbr\u003eentrepreneurship and internationalization strategies, especially in Lusophone-Africa and frontier markets.\u003cbr\u003eHis research focuses on the impact of local macroeconomic, cultural, and geopolitical contexts on the\u003cbr\u003einternationalization strategies of these SMEs. He regularly lectures on market research methods at the\u003cbr\u003egraduate level and is heavily immersed in research in his field, often collaborating with international\u003cbr\u003eresearch institutions.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 250\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.2 x 7.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 16, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47207324090617,"sku":"9781501522888","price":86.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/Yl3dF9K54N9781501522888.webp?v=1768043921","url":"https:\/\/bookscloud.io\/products\/market-research-and-analysis-methods-design-and-data-hardcover","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}