{"product_id":"marketing-analytics-data-driven-techniques-with-microsoft-excel-paperback-1","title":"Marketing Analytics: Data-Driven Techniques with Microsoft Excel - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWayne L. Winston\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHelping tech-savvy marketers and data analysts solve real-world business problems with Excel\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUsing data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results.\u003c\/p\u003e \u003cp\u003ePractical exercises in each chapter help you apply and reinforce techniques as you learn.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools\u003c\/li\u003e \u003cli\u003eReveals how to target and retain profitable customers and avoid high-risk customers\u003c\/li\u003e \u003cli\u003eHelps you forecast sales and improve response rates for marketing campaigns\u003c\/li\u003e \u003cli\u003eExplores how to optimize price points for products and services, optimize store layouts, and improve online advertising\u003c\/li\u003e \u003cli\u003eCovers social media, viral marketing, and how to exploit both effectively\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eImprove your marketing results with Microsoft Excel and the invaluable techniques and ideas in \u003ci\u003eMarketing Analytics: Data-Driven Techniques with Microsoft Excel.\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePowerful techniques for analyzing business data with Excel\u003c\/p\u003e \u003cp\u003eMost businesses are awash in data. To make that data work for your business, you need a simple, cost-effective tool -- ideally, one you already know something about. Excel is that tool.\u003c\/p\u003e \u003cp\u003eEvery example in this book features step-by-step instructions, a downloadable Excel file containing data and solutions, and plenty of screenshots. To sharpen your marketing analytics, you just need this guide and Excel.\u003c\/p\u003e \u003cp\u003eThis book will help you master many important marketing analytic concepts, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUsing Excel charts and functions to summarize marketing data\u003c\/li\u003e \u003cli\u003eEstimating demand curves and using Solver to determine profit-maximizing pricing strategies\u003c\/li\u003e \u003cli\u003eUsing cluster analysis for market segmentation\u003c\/li\u003e \u003cli\u003eDeveloping customized forecasting models that show you how your marketing mix impacts sales\u003c\/li\u003e \u003cli\u003eMeasuring the effectiveness of your advertising program\u003c\/li\u003e \u003cli\u003eUnderstanding the analytics underlying social networks and viral marketing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCompanion website\u003c\/p\u003e \u003cp\u003eAt the companion website, www.wiley.com\/go\/marketinganalytics, you can download all the Excel files used in this book, find answers to all the exercises at the ends of the chapters, and be advised of any errors discovered.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWayne L. Winston is John and Esther Reese chaired Professor of Decision Sciences at the Indiana University Kelley School of Business and will be a Visiting Professor at the Bauer College of Business at the University of Houston. He has won more than 45 teaching awards at Indiana University. He has also written numerous journal articles and a dozen books, and has developed two online courses for Harvard Business School.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 720\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.32 x 9.3 x 7.43 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 13, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47201676165369,"sku":"9781118373439","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/b28weVBLMDFNNlZMbm1KOFdhYWMwQT09_21c8a47a-3020-4414-b870-49e6498ea7a4.webp?v=1767986686","url":"https:\/\/bookscloud.io\/products\/marketing-analytics-data-driven-techniques-with-microsoft-excel-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}