{"product_id":"marketing-communications-paperback","title":"Marketing Communications - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn Egan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.\u003c\/p\u003e\u003cp\u003eThis fourth edition: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIncludes updates on how the Covid-19 pandemic has affected the marketing\/advertising industries\u003c\/li\u003e\n\u003cli\u003eFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis\u003c\/li\u003e\n\u003cli\u003eCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis textbook is essential reading for students studying marketing communications or a related topic.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJohn Egan \u003c\/strong\u003eis Professor of Marketing at Regent's University, London. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 432\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 9.69 x 7.44 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 31, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48354316550393,"sku":"9781529781212","price":223.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/dlluUE9IZG9DMC9ZaFlQT1RZamhrUT09.webp?v=1777961718","url":"https:\/\/bookscloud.io\/products\/marketing-communications-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}