{"product_id":"marketing-in-the-digital-world-paperback","title":"Marketing in the Digital World - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAvinash Kapoor\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty.\u003c\/p\u003e \u003cp\u003eThe author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms.\u003c\/p\u003e\u003cp\u003eIn this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavors more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives.\u003c\/p\u003e\u003cp\u003eThe goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAvinash Kapoor\u003c\/b\u003e is the professor of marketing at the Management Development Institute, Gurgaon, Haryana, India. His research focuses on consumer perceptions, consumer attitude, consumer emotion and experiences, digital marketing. He has published several papers books on various themes like \u003ci\u003eMarketing Research, Branding and Sustainable Competitive Advantage, Building Virtual Presence, Marketing Management, Dynamics of Consumer Perception in Social Marketing\u003c\/i\u003e, and \u003ci\u003eConsumer Emotions and Experience Management\u003c\/i\u003e. Professor Kapoor has been providing consulting, and training to several senior executives from public and private domains.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 116\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.25 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 08, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47204808524025,"sku":"9781948580052","price":31.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/V0Y3L29rOXc4L3JXbWxLQVdZWVdyZz09.webp?v=1768022328","url":"https:\/\/bookscloud.io\/products\/marketing-in-the-digital-world-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}