{"product_id":"marketing-knowledge-hardcover-1","title":"Marketing Knowledge - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDominic Twose\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eDominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising. Reviews \"A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will.\" - Les Binet, Head of Effectiveness, adam\u0026amp;eveDDB \"There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic.\" Mark Ritson, Brand Consultant\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 332\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 13, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47203954131193,"sku":"9780244818081","price":57.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/UktMRndHUHk2NzZKUEdsM203ZjQvZz09_cd61679f-2787-4183-b0dc-ee1de880123f.webp?v=1768011866","url":"https:\/\/bookscloud.io\/products\/marketing-knowledge-hardcover-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}