{"product_id":"marketing-planning-strategy-a-practical-introduction-paperback-1","title":"Marketing Planning \u0026 Strategy: A Practical Introduction - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn Dawes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe know how eager you are to learn practical workplace skills at university so that you are \"job ready\" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. \u003cbr\u003e \u003cbr\u003e This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts helps you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.\u003c\/p\u003e \u003cp\u003ePractical in its step-by-step approach and inclusion of activities and scenarios, and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.\u003c\/p\u003e \u003cp\u003eSupported by online resources for lecturers including PowerPoint slides, an instructor's manual and a suggested syllabus.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 296\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 9.25 x 7.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 01, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47205025579257,"sku":"9781529760132","price":165.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/Y0hCQWpIeUs4RWdTaDFDSHhKTk0rUT09_c910d317-f996-44e4-9272-8dc6452ac770.webp?v=1768022767","url":"https:\/\/bookscloud.io\/products\/marketing-planning-strategy-a-practical-introduction-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}