{"product_id":"marketing-the-basics-paperback","title":"Marketing: The Basics - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKarl Moore\u003c\/b\u003e (Author), \u003cb\u003eNiketh Pareek\u003c\/b\u003e (Author), \u003cb\u003eMarie Parent\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.\u003c\/p\u003e\u003cp\u003eThis book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.\u003c\/p\u003e\u003cp\u003eIdeal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKarl Moore\u003c\/b\u003e is a Professor in Strategy and Leadership at McGill University and an Associate at Green Templeton College, Oxford University where he taught full time for 5 years at the Said Business School.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNiketh Pareek \u003c\/b\u003eis a Montreal-based Management Consultant specialising in the technology side of digital transformation, particularly in the healthcare sector.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarie Parent \u003c\/strong\u003eis a management consultant based in Montreal, Canada and holds a Bachelor of Commerce in Finance and Strategy from McGill University. Marie has advised start-ups, non-profits, and Fortune 500 companies across North America on consumer preferences, strategic planning, funding strategies, and more. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMisako Furuya \u003c\/b\u003eis a technology leader at Amazon, currently leading Amazon's LEO satellite communication enterprise services in Japan.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.67 x 7.81 x 5.06 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 11, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47450007306489,"sku":"9781041106234","price":51.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/FLP2arfuVv9781041106234.webp?v=1772046552","url":"https:\/\/bookscloud.io\/products\/marketing-the-basics-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}