{"product_id":"measuring-customer-experience-how-to-develop-and-execute-the-most-profitable-customer-experience-strategies-hardcover","title":"Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePhilipp Klaus\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eNow, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDr Philipp 'Phil' Klaus is Professor of Customer Experience and Marketing Strategy, founder of Dr. Phil Klaus \u0026amp; Associates Consulting, and holds multiple visiting professorships around the globe. His areas of expertise include customer experience strategy and management, customer experience quality, marketing strategy, the influence of marketing activities and customer experience on consumer behavior and the financial performance of organizations. His award-winning research has appeared in numerous books, and a wide range of managerial and academic journals, including the \u003cem\u003eJournal of Service Management\u003c\/em\u003e, \u003cem\u003eJournal of Strategic Marketing\u003c\/em\u003e, \u003cem\u003eJournal of Services Marketing\u003c\/em\u003e, \u003cem\u003eJournal of Marketing Management\u003c\/em\u003e, \u003cem\u003eInternational Journal of Market Research\u003c\/em\u003e, \u003cem\u003eJournal of Retailing and Consumer Services\u003c\/em\u003e, \u003cem\u003eDesign Management Review\u003c\/em\u003e, \u003cem\u003eJournal of Direct, Data, and Digital Marketing Practice\u003c\/em\u003e, \u003cem\u003ePublic Affairs\u003c\/em\u003e, etc. Phil is a frequent keynote speaker at public and in-company seminars and conferences around the world. He is an experienced senior marketing manager and thought after consultant with an active, international portfolio of Blue-Chip clients from the financial services, retail, luxury goods, telecommunication and the energy sectors, for whom he advises on customer experience strategy, profit enhancement, customer behavior, best practice and business development.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 166\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.5 x 5.6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 01, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47202208153849,"sku":"9781137375452","price":97.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/RC91NVQ5SjlDT0xzeXdickN1Qkl5Zz09.webp?v=1767991363","url":"https:\/\/bookscloud.io\/products\/measuring-customer-experience-how-to-develop-and-execute-the-most-profitable-customer-experience-strategies-hardcover","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}